This is some great analysis from Krauthammer-
New York Daily News - Ideas & Opinions - Charles Krauthammer: 'Redneck vote' is a liberal myth
"Whence comes this fable? With President Bush increasing his share of the vote among Hispanics, Jews, women (especially married women), Catholics, seniors and even African-Americans, on what does this victory-of-the-homophobic-evangelical rest? Its origins lie in a single question in the Election Day exit poll. The urban myth grew around the fact that 'moral values' ranked highest in the answer to Question J: 'Which ONE issue mattered most in deciding how you voted for President?' "