Beijing by the Bay
law.com - Article
"When the founders of King & Wood -- now the largest law firm in the People's Republic of China -- chose that name 11 years ago, it wasn't about ego.
'Actually, we do not have a Mr. King and a Mr. Wood,' says Wei Zhang, a Palo Alto, Calif.-based partner in the firm. Instead, the firm, hoping to appeal to Western clients, named itself with two Chinese characters that, when pronounced, sound like King and Wood. 'I think maybe there is a famous Western lawyer named Mr. Wood,' adds Zhang.
King & Wood is one of a handful of foreign law firms that have been setting up shop in San Francisco or Silicon Valley as globalizing U.S.-based firms invade their native lands. Though some are more ambitious, most are content to put just a few lawyers on the ground, with the goal of finding and keeping clients and sending some work home. "