Thursday, March 30, 2006
Impact Lab - Losing Faith In Television
The world of advertising will never be the same.
'As DVRs look to climb above 30 million households in the next three years, advertisers are finding themselves forced to reconsider their media mix,' said Josh Bernoff of Forrester Research. 'Television networks continue to publish research that traditional TV advertising is potent as ever, but national advertisers aren't buying it and are seeking alternatives to enhance their budgets and move them beyond the customary 30-second spot.'" ¶ 3/30/2006 10:35:00 AM
Impact Lab - Losing Faith In Television: "A new survey from the Association of National Advertisers (ANA) and Forrester Research found that 78% of advertisers feel that over the last two years television advertising has lost effectiveness, and ? as a direct result ? marketers are exploring emerging technologies to help bolster their television advertising spend.
The world of advertising will never be the same.
'As DVRs look to climb above 30 million households in the next three years, advertisers are finding themselves forced to reconsider their media mix,' said Josh Bernoff of Forrester Research. 'Television networks continue to publish research that traditional TV advertising is potent as ever, but national advertisers aren't buying it and are seeking alternatives to enhance their budgets and move them beyond the customary 30-second spot.'" ¶ 3/30/2006 10:35:00 AM
